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  • Mastering Value-Based Sales

Mastering Value-Based Sales

  • By Certiedge official
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Course Duration: 32 Hours of Comprehensive Learning

Mode of Learning:

Choose the learning style that best fits your schedule and preferences:

  1. Online Instructor-Led Training – Learn in real time with live expert-led sessions.
  2. Online Self-Paced Learning – Study anytime, anywhere with flexible recorded modules.
  3. Onsite/Classroom Training – Experience in-person, hands-on learning guided by certified trainers.

What’s Included in the Training Program:

Our industry-leading Training Program is designed to provide a complete learning experience through a perfect blend of theory and practical exposure. Here’s what you’ll get:

  • Live, Instructor-Led Online Training Sessions
  • Hands-on Lab Exercises
  • Certified and Experienced Trainers
  • Post-Training Support & Mentorship
  • Comprehensive Learning Resources including eBooks, guides, and reference materials.
  • Real-World Case Studies & Application Scenarios
  • Networking Opportunities
  • Group Projects and Collaborative Learning Activities
  • Best Practices and Industry Insights.
  • Access to Recorded Sessions (available for online learners, based on client permissions).
  • Follow-up Review Sessions.
  • Tool Demonstrations and Guided Walkthroughs

This training helps you gain the knowledge and hands-on experience needed to advance your career in today’s competitive IT landscape.

 

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Course Content

The Shift – From Product to Value

  • Model Introduced: Transactional vs. Value-Based Selling Matrix
  • Activity: Compare & contrast current approach in pairs
  • Debrief: Why value-selling matters in manufacturing

Customer-Centric Selling

  • Model: Value Pyramid – Functional, Emotional, Life-Changing B2B Value Elements
  • Activity: Group Work – Map 5 real customer types and their key value drivers (Real life case studies if available with client will be most useful, if not we recreate)
  • Tool: Value Driver Canvas

SPIN Selling in Manufacturing

  • Model: SPIN (Situation, Problem, Implication, Need Payoff)
  • Activity: Roleplay “SPIN it to Win it” – Use SPIN to sell spare parts/machines (Real live products to be discussed with client)
  • Mentoring Pairs: Peer feedback with scorecards

FAB – Features, Advantages, Benefits

  • Model: FAB Framework
  • Activity: Break up product brochures and rebuild them using FAB for different customer personas (Product brochures to be provided by client)
  • Practice Pitch: Teams present FAB-based sales pitch

Crafting Your UVP

  • Model: Golden Circle (Why – How – What)
  • Activity: “Start with Why” – Create your own team UVP pitch using the Golden Circle
  • Record 2-minute UVP pitch videos in teams

Challenger Selling & Insight Conversations

  • Model: Challenger Sale – Teach, Tailor, Take Control
  • Activity: Team Simulation – Pitch a new product to a skeptical buyer
  • Insight Mapping: Create 3 insights for your existing customers

The Trust Equation & Objection Handling

  • Model: The Trust Equation (Credibility + Reliability + Intimacy) / Self-Orientation
  • Activity: Real Objection Battle – Participants write down the top 3 objections they face; use roleplay to practice value-based rebuttals
  • Tool: Objection Reframing Grid

Collaborative Deal Building

  • Activity: “The Value Deal Room” Simulation
  • Teams represent Seller vs. Buyer from a real industrial case
  • Prepare proposals focusing on business impact/value, not features
  • Debrief: How do we co-create value instead of sell features?

Planning Real Customer Conversations

  • Activity: “Design Your Next Call” – Fill out:
  • SPIN questions
  • Value Drivers
  • FAB points
  • Insight or Challenger angle
  • Trust plan
  • Peer Coaching: Feedback in trios

Commitment Plan

  • Deliverable: Each participant builds their own Value-Based Sales Commitment Plan
  • Reflection: What will I do differently from tomorrow?

Course Includes:

  • Price:
    ₹41,000.00 ₹45,000.00
  • Lessons:34
  • Level:Intermediate
₹41,000.00 ₹45,000.00
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